What Personal Data We Collect and Why​

 

We collect only the data necessary to provide you with a refined, secure, and tailored experience.

This may include:​

• Name and contact information – So we can communicate with you and fulfill your requests.

• Billing and shipping addresses – To ensure your chosen items are delivered seamlessly.

• Email address – With your consent, we’ll send curated updates, artisan stories, and early access to special collections.

• Purchase history – To help us recommend pieces that reflect your aesthetic and values.

• Cookies and browsing behavior – Used to improve website functionality, personalize content, and enhance your browsing experience.

We process your data under the legal bases of performance of a contract, consent, legal obligation, and legitimate interest, as appropriate to each interaction.​

 

How We Use the Information​

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Your data is used with intention and discretion. We may use it to:​

• Fulfill orders and provide customer service.

• Offer tailored product suggestions and editorial content.

• Send you newsletters and updates (only if you’ve opted in).

• Improve our website and services through analytics.

• Comply with legal and financial record-keeping requirements.​

We never sell or rent your data. Any sharing is limited to trusted partners (such as delivery couriers and payment processors) who comply with strict data protection standards.​

 

Data Retention​

 

We retain your personal data only as long as necessary to fulfill its purpose, including legal or regulatory requirements. If you no longer wish for us to hold your data, you may request its deletion at any time.​Your Rights Under GDPR​

You have the right to:​

• Access the personal data we hold about you.

• Request correction or deletion of your data.

• Withdraw your consent at any time (where consent is the legal basis).

• Object to processing where we rely on legitimate interest.

• Request a copy of your data in a portable format.

• File a complaint with the UK’s Information Commissioner’s Office (ICO).

• To exercise your rights, please contact us at privacy@avantcrafts.co.uk.

We respond to all requests in a timely and respectful manner.​

 

Data Security​

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We protect your data using secure systems, encryption, and industry best practices. Access is limited to team members and third parties who require it to perform essential services, all of whom are bound by confidentiality obligations.​

 

Cookies​

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Our website uses cookies to function effectively and deliver a refined experience.

These may include:​

• Essential cookies – To enable core site functionality.

• Analytics cookies – To help us understand user behavior and improve the site.

Upon visiting the site, you’ll be given the option to manage your cookie preferences. You may also adjust your settings through your browser at any time.​

 

Changes to This Privacy Policy

 

​We may update this policy from time to time to reflect regulatory changes or improvements in how we serve you.

When we do, we’ll notify you on this page or via email. Please review it periodically to stay informed.​

 

How to Contact Us​

 

If you have any questions about this Privacy Policy or your personal data, please reach out:

Email: info@avantcrafts.co.uk

 

We are here to ensure your experience with Avant Crafts is not only inspiring—but also secure and respectful.

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You can also see our About page.